R.I.P. Alexander McQueen

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Bread & Butter F/W 10 - Mannequins display

Bread & Butter F/W 10 - Street Sport

Adidas Originals were showcasing their designer collaborations with Jeremy Scott and Kazuki on show alongside the new Tokyo Tech for men and A039 product for women. The mainline Originals collection continues to pay homage to the classic Trefoil branding. Jeremy Scott's collection has a OTT bling feel with oversized sequin tees, graffiti interpretations of this logo and hip hop meets clubland sportswear pieces from a conical jersey bra top to a skeleton print tracksuit.

Bread & Butter F/W 10 - Denim Part 2

Levi's first Fall 2010 deliveries focus on double denim options mixing contrasting washes with wardrobe classics such as checked shirt and Western style denim jacket. Later merchandise has a rock n roll feel with black and grey denim washes worn with biker jacket styles. The back pocket story for the season is larger than previously and the new vintage style to come under the spotlight is 201. 

Hugo Boss Orange made its debut at B&B to coincide with the line's repositioning as a bigger part of the Boss staple of brands. Denim themes are key in the collection of this high-end contemporary line.

 

Tuxedo style tailored denim or silk printed denim pieces for womenswear and leather and sheepskin outerwear worn with dark washed jeans for men. Plaid and checks and knits as outerwear also combine with denim pieces for men.

Bread & Butter F/W 10 - Graphics

Black & white optical

Animal illustrations

Fake Couture

Symbolism

Varsity 

Collage 

Photo-real prints

Bread & Butter F/W 10 - Denim Part 1

Denim is the big focus at B&B and the big names are all here with their giant stands. G-star traditionally has one of the biggest stands where the Dutch brand also showcased its new collection with a runway show and party.

Dark industrial denims mixed with knits and outerwear make up G-star's Fall 2010 collection. Primary brights were used as pops of color to highlight against the sea of grey and black in the collection, producing a more futuristic and austere collection from the almighty Dutch powerhouse label

Joining this season was Diesel that took the opportunity to launch its new 2010 marketing campaign Be Stupid with a huge closed stand and opening night runway show and after party. 

Inspired by the 'post-luxe aesthetic' Diesel's denim offer a fresh approach to authentic and unique wash treatments and jeans adorned with tiny swathes of zips as a key detail. In the mainline collection that has shown on the runway on the opening night to coincide with a gigantic party, it was Diesel's signature rock look fused with military styling and 90's club brights.

 

The rivalry is strong between the two denim giants but Diesel has an edge in terms of fashionability and branding message.

Bread & Butter, 20-22 Jan 2010

The Fall/Winter of Bread & Butter returned to Berlin last month as the 2nd time the international trade show was back to its home town after previously taking place in Barcelona.

Located at the Platz de Luftbrucke, the new home for B&B now is the old Berlin Airport Templehof - a giant curving semi-circle building that consists of separate themes : 

SPORT & STREET - Skate & sneaker brands

STREET FASHION - Youth design inspired brands 

FASHION NOW - Conceptual & experimental brands

STYLE SOCIETY -  A celebrity tinged roster of brands

DENIM BASE - Double-sized hall featuring denim brands

URBAN SUFERIOR - Contemporary urban collections

L.O.C.K. (Labels of Common Kin) - Authenticity & vintage theme

Commercial viability is the key focus this season at B&B, with F/W 2010-11 trends looking safer, cleaner with a soft rock or nod to military element.

Womenswear 

Biker looks with bold biker detailing, quilting, padding, contouring & stitching.

Leather remain important, with new jersey interpretations of biker detailing.

Military still evident, nevertheless brands begin moving to college/varsity looks with subtle emblems and patterns.

Faux-fur linings and workwear silhouettes, as well as lumberjacks checks with ginghams/ticking stripes.

Menswear

Brands are pushing knitwear as key pieces replacing outerwear.

Varsity/Collegiate elements.

Military and workwear with cargos and utilitarian looks.

Railroad and loco jackets in raw or authentic vintage washes.

Brands are looking at their own heritage and archives for inspiration; worker details are coming back

Cargo, a huge story offering cargo pants & styling.

Colour range - army green to chino, sand & mustard shades.